MY ROLE : ART DIRECTOR , GRAPHIC DESGINER , CHARACTER DESIGNER, CONTENT WRITER
CLIENT: DASH MARKET ( SAUDI ARABIA ) DETAILS : DASH IS A BRAND THAT SEEKS TO EXPAND WITHIN THE GOVERNMENT AGENCIES IN THE KINGDOM, LIKE A MINI MARKET AND A COFFEE SHOP, TARGETING UNIVERSITY EMPLOYEES AND STUDENTS, ESPECIALLY FEMALE STUDENTS. AGENCY BREND 2019
CLIENT: DASH MARKET ( SAUDI ARABIA ) DETAILS : DASH IS A BRAND THAT SEEKS TO EXPAND WITHIN THE GOVERNMENT AGENCIES IN THE KINGDOM, LIKE A MINI MARKET AND A COFFEE SHOP, TARGETING UNIVERSITY EMPLOYEES AND STUDENTS, ESPECIALLY FEMALE STUDENTS. AGENCY BREND 2019
Dash is a brand that seeks to expand within the government agencies in the Kingdom, Like a mini market and a coffee shop, targeting university employees and students, especially female students. So my tendency for Dash to be rest from work gives you energy and happiness. I designed it to be informal, dynamic, multicolored and simple. We designed personalities that express the different type of employees. We wanted to make an impression that Dash means a break. My role was art director, graphic designer and character designer.
credit
Art Direction : Mohamed Abdelhadi
Art Direction : Mohamed Abdelhadi
Logo , Identity Design ,Characters design and Packaging : Mohamed Abdelhadi