![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/21a44e9d-cc9b-4b7e-9e16-2070ddc9e90a_rw_1920.jpg?h=04b6730de60c8bf55be94021088367d4)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/370fdb80-2b77-42ea-bd46-a51e9a014995_rw_1920.jpg?h=76f086253fc2ebf03e1cb4ce0b96f1da)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/0945b15a-57e3-4950-9c1f-7204a7ac4568_rw_1920.jpg?h=fc1168a01cba1a733bc662eb96a69ca8)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/ea27fbc3-ede7-411d-b822-756d5b5f52a7_rw_1920.jpg?h=e93735804634edec09c90044c83c0a1c)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/e8d692e0-eb12-44de-92d6-fdbc02dd4f0b_rw_1920.jpg?h=0864a8fc76903ff8ad9cdf173b2d1b34)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/5a0e5564-e9f8-4460-97b3-ae0c0137808e_rw_1920.jpg?h=442a2bbdb57498659e864634e4adcb31)
Al-Rooh is a coffee roasting factory in Saudi Arabia. The company has long traditions making quality coffee.
The Challenge for the new design was make Al-Rooh Coffee pop out on the shelf, with much more impact.
The Challenge for the new design was make Al-Rooh Coffee pop out on the shelf, with much more impact.
It was our clear goal to make this product an easier choice for our customer.
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/251e8de9-4b3a-4c07-9411-24541966a737_rw_1920.jpg?h=ca37fb014b4a2ea769dd240bf1bbce83)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/6892f0d2-51d3-498f-a7fd-44a3a3ed4e63_rw_1920.jpg?h=f7ee6afcccdb8cebe9532be74268da3f)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/eb9258e6-ecc5-4e42-b669-e0e04d916e77_rw_1920.jpg?h=b97e5d5992a57747276fb53104467f08)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/3c748865-4a3f-48ca-a45a-d5c0192b6284_rw_1920.jpg?h=35a2e30702941bd68e10876f4710d07e)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/d60f6504-68e6-4f31-8925-450654a5f98b_rw_1920.jpg?h=1d9406be852df9ec169724dbc4a4d0cb)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/dfe05e8c-b1ae-4148-83c5-6a27ee955781_rw_1920.jpg?h=f951d4d868663e3bbd2c92b9538c8290)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/8707eaa3-1cf2-444b-88c0-c9b09d4aabe6_rw_1920.jpg?h=cd16fd661f5ddf4c2efb35dcd277f4ad)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/a26117aa-9816-4865-a19f-37f3f13acede_rw_1920.jpg?h=2527623ae6e059eecdfeb3e784113c73)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/387684e9-e41f-4baa-ae6e-7042d9c0f7f3_rw_1920.jpg?h=21c314e8744d9597bac98a69f8aac703)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/c1ab77b2-cd4a-49c5-97f3-766f2c46beab_rw_1920.jpg?h=5110cc9fa6a322a2ccdb4ac1c5be32a9)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/76d17f8d-c52f-4740-ac80-f10b566ce955_rw_1920.jpg?h=6f954866cc305eb82b348cd2a03cc464)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/4d379c34-8892-4ed8-93e8-e3983a1e3437_rw_1920.jpg?h=ae64e8161bf9b49d64353138ea4c3718)