MY ROLE : ART DIRECTOR , GRAPHIC DESGINER , CHARACTER DESIGNER, CONTENT WRITER
CLIENT: DASH MARKET ( SAUDI ARABIA ) DETAILS : DASH IS A BRAND THAT SEEKS TO EXPAND WITHIN THE GOVERNMENT AGENCIES IN THE KINGDOM, LIKE A MINI MARKET AND A COFFEE SHOP, TARGETING UNIVERSITY EMPLOYEES AND STUDENTS, ESPECIALLY FEMALE STUDENTS. AGENCY BREND 2019
CLIENT: DASH MARKET ( SAUDI ARABIA ) DETAILS : DASH IS A BRAND THAT SEEKS TO EXPAND WITHIN THE GOVERNMENT AGENCIES IN THE KINGDOM, LIKE A MINI MARKET AND A COFFEE SHOP, TARGETING UNIVERSITY EMPLOYEES AND STUDENTS, ESPECIALLY FEMALE STUDENTS. AGENCY BREND 2019
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/4ffe2b81-f973-4fbb-9495-ee073624ad88_rw_1920.jpg?h=d57fe51be00c722a950f2b3bc9d8d8f2)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/f554a7c6-fe7b-4c08-bd99-d1f6c6878e75_rw_1920.jpg?h=76a081da827520d767a301c2bb3fdcf6)
Dash is a brand that seeks to expand within the government agencies in the Kingdom, Like a mini market and a coffee shop, targeting university employees and students, especially female students. So my tendency for Dash to be rest from work gives you energy and happiness. I designed it to be informal, dynamic, multicolored and simple. We designed personalities that express the different type of employees. We wanted to make an impression that Dash means a break. My role was art director, graphic designer and character designer.
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/3106d7d5-ef2d-4528-b3c9-33cc1bafed57_rw_1920.jpg?h=80e50aa288d478410c80c55f072c9f30)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/bac22080-29b3-4990-a416-34018b6857b9_rw_1920.jpg?h=cfd3bd29a2b793dd54b63c0e754e0cc2)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/8a7a90fe-68f8-4fc8-a957-62baec23a7dc_rw_1920.jpg?h=a80459fbdb486b54dfa6895f8c62b126)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/f5cf8f7c-a100-49e2-b481-ff797e895f68_rw_1920.jpg?h=f1816cde1e756c171436dbc391e8e0ee)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/787fbc7b-ea3f-4c0a-9337-23834bab531f_rw_1920.jpg?h=ec615f3a6c62c37bd86376162aa458b6)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/5478b989-5d80-4f34-8005-b59bd2748b74_rw_1920.jpg?h=a1cd40c7229438c6b574a55ec67344d7)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/ed007699-f9c1-4852-849c-6c8571e19d15_rw_1920.jpg?h=4df4573261ebdc8c660330b48a076ab4)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/d321b743-44fe-4032-be5d-8064d1a7e2d6_rw_1920.jpg?h=deeba8ea181b8cd78176f63753faf890)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/6c6b64f8-be95-45c1-bb18-306134316d35_rw_1920.jpg?h=128a0e7d2e5c63d09433a0914923ee94)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/d27a50d6-5ff6-44ed-a9fe-ca9ac70c6ae5_rw_1920.jpg?h=09f0b14f6a872ca4436d3dd3a8c90119)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/8d653948-ad1b-475c-bbea-a752c4f76408_rw_1920.jpg?h=e677f26d9afe424b694f98489b3c1219)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/e6f81561-7d7f-439c-9ffb-d9ffc57cf801_rw_1920.jpg?h=1355c528ef3a8e670c97a213e50efad8)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/4e7bfe51-bf0a-4954-ae3e-5c11f92d823c_rw_1920.jpg?h=58fc55d29f078640531315be2cd34d4e)
![](https://cdn.myportfolio.com/a40fc1a0-6403-4cc1-8db4-7128da3e70d9/47333c7f-bcd5-4f91-943a-f44d16337299_rw_1920.jpg?h=1e6924422736fc9aa7629dcfb4311fec)
credit
Art Direction : Mohamed Abdelhadi
Art Direction : Mohamed Abdelhadi
Logo , Identity Design ,Characters design and Packaging : Mohamed Abdelhadi